The Basic of Content Localization and Its Significance
Global markets are not easy to conquer. Expanding business internationally is a challenge for businesses, especially when talking about engaging content for a diverse audience. Companies need to adapt and effectively engage in content localization to overcome the challenge. Managing content that can adapt to different cultures and languages is a step away from opening opportunities in other regions. Effectively managing localization content will enable businesses to give relevant content that will build strong connections with the target audiences. Not only enhance the opportunity to expand globally, localization of business content will also drive business growth. It is essential to dive into the differences in cultural and linguistic aspects of each region.
With localization content, businesses can overcome challenges that will be faced upon entering new markets. Those who are not prepared will face branding failure and in the end, drop down in sales. This is something a company cannot tolerate. Localization is something companies should always consider. More than 70% of people around the world are actually willing to purchase products that contain information from their native language. Using only English for all content might be an easy way to simplify marketing strategy. However, it will not work for people around the world. Therefore, investing in localization is much more recommended.
Fundamental content localization
Let's understand what content localization is first. Content localization practice is the process of adapting content to yield the target audience's value, culture, and also language. To practice localization, you need to translate text into another language, change design elements, change the format, and also cultural nuances to fit the target markets.
The main idea of localization content is to create a relevant customer experience that will meet the local customs, nuances, and also expectations. Later on, it will enhance customer engagement and satisfaction in the target market’s region.
Content localization's main aim is to adapt content to locally accepted forms such as style, images, symbols, colors, currency, date formats, and many more. This localization process also deals with any potential double meaning, offensive expressions, unintended jokes, and many more that will harm the business.
Practicing content localization is important for businesses to be able to enter new markets. Business companies need to grow a sense of familiarity and trustworthiness to build a brand and create loyal customers.
You can create these qualities by engaging with audiences using their language and creating content that resonates and is relevant to their life. Based on studies, there are significant impacts of localization on business. The data shows that 40% of people will not purchase from a website in another language, and 65% of people prefer content in their native language even if it's poor-quality content. This further proved that localization is important for building a business.
In localization content, some basic fundamental processes need to be considered. Here is some information about the process of content localization:
- Planning: The basic stage of content localization is to plan. In this stage, you need to define goals, and target markets, and also budget for the localization process. This will help the preparation and execution.
- Adapting the culture: The next stage is to make sure the contents align with the cultural nuances and sensitivities of the targeted markets. This stage will prevent any damage regarding cultural appropriation that could happen if one does not research properly.
- Translation process: After that, form a professional translator to translate content into the target language. It is recommended to hire native speakers of the target language to prevent any double meaning or unintended cultural appropriation.
- Multimedia localization: This stage includes adapting videos, images, and other multimedia content for the target markets.
- Technical adaptation: Technical adaptation makes sure that your content is in the right format across different languages and platforms.
- Quality assurance: The next stage is reviewing and proofreading to ensure the quality and accuracy of the content.
- Implementation: The localized content is published through websites, platforms, or other marketing materials.
Read more: 7 Skills in Translation to Help Your Career in Industry
The significance of content localization
Localization of content is something that will bring great benefits to the company. Here are some of the significance of content localization that you will need to understand.
- Expand market reach: Increasing market reach is an advantage you can get from content localization. By modifying content into diverse linguistic and cultural nuances, your business could expand into new demographics and regions.
- Increased conversion rates: Modifying content that is tailored to the target market language will increase your consumer engagement and trustworthiness. Companies that use this approach will more likely make potential customers purchase and eventually lead to high revenue.
- Engaging customer experience: Localization will help enhance the customer experience by giving content that is relevant to their culture and lifestyle. The personalized content will build customer loyalty and enhance strong relationships between business and target markets.
- Cost efficiency: In the long run, content localization will prove to save money for business. Localization will help businesses to prevent any costly mistakes that can be avoided.
Conclusion
Content localization is a step to include the target markets and let them engage with the business. This will provide benefits for the company as the business's brand will grow and become part of the target market's lifestyle.
Eventually, you will help build relationships that are based on loyalty and satisfaction. Hence, it is crucial to invest in localization. To do so, using localization service is something many experts recommend. Localization services such as Digital-Trans Asia will provide a localization process for web novel localization, voice-over, game localization, and many more.
Digital-Trans Asia’s team will be able to adapt to the target markets' cultural nuances and language preferences which will help your business grow optimally. The team consists of experts and has been a regular for localization projects from clients around the world. Hence, the aptness and experience for this exact matter.
Ready to unlock global growth with expert content localization? Visit https://digital-trans.asia/ to learn more about our services. Contact us today to get started!