Check Out the Reasons Why Localization Is Important for a Company’s Brand

There are reasons why localization is important for a business's brands. Based on the report in 2022 from Common Sense Advisory report, more than 70% of consumers will likely purchase products and services if they contain information in their native language. Furthermore, data shown by Common Sense Advisory in Europe, more than 80% of consumers who do not speak or read in English won’t even consider buying products in English site.
Though English is a language spoken by more than 1.5 billion people in the world, many people still do not feel comfortable using English as if it were their native language.

When someone wants to live in a foreign nation, it is the custom to blend and fit in with the local culture and language. It will help to build a more lasting relationship with the locals and help build sufficient life in the foreign nation. One might also need to consider changing their habits and preferences so they can feel comfortable in those countries. Adapting to rule requirements and culture are also many things people need to build connections with the locals.

With a business's brand, it is also the case. A business will be more likely to build relationships with the locals if they use their native language, understand and apply their cultures, adapt to the rules of society, and many more. That is the key to localization in a new territory. Localization helps companies to enter and blend in with the target markets more efficiently. It will help them build trust and image that later on will improve profit and business in general.

It’s brand localization, not brand translation

Brand localization is not brand translation. Localization is more than just translating text into another language. Localization is an effort to understand the nuance and preferences of targeted markets, such as language, culture, traditions, customs, values, and many more.

When doing brand localization, a company needs to change not only language but also the brand’s logo, slogan, packaging, features, and even product compositions to align with the target markets. All of these efforts might seem a lot at first. However, it is a necessary action to obtain a certain brand image in target markets. Furthermore, all of this hard work will pay off with benefits such as establishing strong connections with locals, building relationships based on trust, and eventually boosting profit.

A company can also build customer loyalty that will help improve sales in the long run. This kind of relationship is what a company needs rather than just a burst of viral sensation that will only last for a short time.

Read more: Subtitle localization know-how: here’s what you need to know

Localization of the company's brand

There are benefits that a company could get if they can build and maintain good branding in a new market. Such benefits are:

• Build relevance A brand localization will help improve relevance with the locals. When a brand tries to force its values and culture onto others who have different backgrounds and cultures, that person will be seen as someone rather annoying. Instead of forcing people on your own values, blending in with the locals' view of things is the best way to build brand relevance. Dive down into the new market cultures and give them what they need. This will help deepen the relationship and make them feel your brand is part of theirs.
• Build engagement The localization process will include the use of words, images, and ideas that speak to the target market's value. It will help build a sense of familiarity for the locals. When the locals feel comfortable and familiar with your brand you can engage with them on a personal level. As time goes by, it will help strengthen the brand and build an unbreakable foundation in the new markets. Eventually, your company’s brand will be set to increase profit and build a long-lasting business in the new markets. The efforts of doing localization will not be in vain. Everything will pay off in the end.
• Help customer experience Customer experience is a crucial aspect of reaching the target market's heart. A comfortable and enjoyable customer experience will serve as a service to make them repurchase. Brand localization can be done by changing products and services so they will meet the needs and preferences of the customers. This way you can show that your company cares about the target market's customer experience. It will help them know that their unique experience is important and that you want them to feel as enjoyable as possible. With this, you can improve the loyalty and satisfaction of customers.
• Improve sales Another benefit of brand localization is that it will improve sales. By blending in with the target markets, products and services of your company can build relevance and help them familiarize themselves with the brand. It will eventually increase sales and serve great profit for the company. Especially if the customer has built loyalty with the brand name. They will not be easily swayed by the competitor’s products and services. The brand will also set itself apart from other competitors and stand out as the perfect choice for the customer. It will take the brand image to the next level.

Conclusion

After reading for a while you will understand that the localization process to obtain certain branding for the business is important. It will help to boost sales, build brand image, and also give many other benefits that you will need when reaching global audiences. One might say that the process of localization is an important step in starting a business internationally. A company should invest its budget in localization if they want to be successful in new markets.

To do so, you do not need to form a new team member and build a localization plan from scratch. Using a localization service that has the apt and experience for the business is also highly recommended.

Digital-Trans Asia for example, is a company that has both experience and expertise in doing localization in Southeast Asia. Collaborating with a company that incorporates proper localization processes is one step away from success.

Ready to elevate your brand with expert localization services? Visit https://digital-trans.asia/ to learn more about our services. Contact us today to get started!